Svyatoslav Biryulin
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Flip your strategic thinking
The traditional order in thoughts on strategy was only applicable to 20th-century markets, where customers had…
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Stop Strategizing. Start Creating
We can organize our thoughts on strategy in the traditional order:1, What goals and ambitions do…
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Stop Strategizing. Start Creating
In September 2001, the CEO of a major company announced a big decision. From a classical…
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To reap order, you must sow chaos
Not all products or business units create equal value for the company. Some degrade value, while…
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To reap order, you must sow chaos
Every product can: deliver business value, degrade it, or destroy it. It depends on the amount of customer value it generates.…
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To reap order, you must sow chaos
Knowing what to start is smart. Knowing what to stop is genius. Everyone knows that strategy…
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Strategy in Three Minutes. Episode 16
Strategy in Three Minutes. Episode 16 is live! Today’s topics: 1. Strategy and Value Exchange: Self-centric…
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To reap order, you must sow chaos
You can’t build without destroying His name was Lou. He was born in Mineola, New York,…
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To reap order, you must sow chaos
You can’t build without destroying His name was Lou. He was born in Mineola, New York,…
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Nothing Leads to Long-Term Problems Like Short-Term Thinking
When we face a problem such as a decrease in profit, we tend to forget the…
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Projects without processes breed problems
Strategy in Three Minutes. Episode 16 is live! Today’s topics: 1. Strategy and Value Exchange: A…
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Strategy in Three Minutes. Episode 16
Strategy in Three Minutes. Episode 16 is live! Today’s topics: 1. Strategy and Value Exchange: A…
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Executives are not the ones who do the job
In 2011, I fired an executive who, I believed, was the best head of sales I…
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Nothing Leads to Long-Term Problems Like Short-Term Thinking
Hans Brinker, or The Silver Skates is a novel by American author Mary Mapes Dodge, first published in…
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Managing By Measurable Metrics Leads to Immeasurable Losses
A business creates one kind of value for customers and captures value from them. A company…
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Profit as a Recipe for Disaster
The goal of any company is to generate profit from its activities, right? But following this…
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Managing By Measurable Metrics Leads to Immeasurable Losses
Can We Measure Customer Pleasure or Employee Creativity? We love to squeeze our nonlinear, complex world…
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Managing By Measurable Metrics Leads to Immeasurable Losses
1970 was a difficult year for humanity. The Vietnam War was in full swing. The Bhola…
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Managing By Measurable Metrics Leads to Immeasurable Losses
Never measure a 3D world with a flat ruler 2024 hasn’t ended yet, but I believe…
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Focus on the problem, not on the solution
Most traditional strategy textbooks claim we should start with big ambitions, goals, and vision. If an…
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Me-strategy always leads to you-lose
Me-strategy always leads to you-lose Traditional strategic approaches are too egoistic. They always start with Me-Goals…
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When Vision Inspires, Outcome Backfires
Focus on the problem, not on the solution. Most traditional strategy textbooks claim we should start…
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Strategy in Three Minutes. Episode 14
Strategy in Three Minutes. Episode 14 is live! Today’s topics: 1. Strategy and Value Exchange: Small…
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When Vision Inspires, Outcome Backfires
Can you imagine a startup that raised $1.7 billion in the initial investment and shut down…
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When Vision Inspires, Outcome Backfires
Focus on the problem, not on the solution Most traditional strategy textbooks claim we should start with…
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No-Strategy Approach: Embrace Layered Strategic Thinking Instead
The traditional approach to goal-setting works only if: 1. 90% of achieving the goal depends on…
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Illusory simplicity leads to excessive complexity
Most experts present strategy as seductively simple, like three phases: 1. Figure out where you are…
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No-Strategy Approach: Embrace Layered Strategic Thinking Instead
Henry Louis Mencken said: “For every problem there is a solution which is simple, clear, and…
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Strategy in Three Minutes. Episode 13
Strategy in Three Minutes: Episode 13 is live! Today’s topics: 1. Strategy and Value Exchange: Your…
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Substack Mastery: Insider Secrets from a Content Strategist & Seasoned Author
Writing online has become fashionable. Not writing online has become almost shameful. Everyone wants to do…
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Illusory simplicity leads to excessive complexity
Most experts present strategy as seductively simple, like three phases: 1. Figure out where you are…
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No-Strategy Approach: Embrace Layered Strategic Thinking Instead
“If you define the problem correctly, you almost have the solution.” Steve Jobs There’s an old…
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Strategic Triad That Doesn’t Work
We’ve been taught that any strategy includes three major parts: an analysis of the current situation…
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Annual Budgeting Is a Pricey Illusion – Time to Dump It for Good
Autumn has arrived, and companies worldwide have kicked off their annual round of that tiresome, pointless,…
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What’s wrong with Annual Strategic Budgeting?
Autumn has arrived, and companies worldwide have kicked off their annual round of that tiresome, pointless,…
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Strategy in Three Minutes. Episode 12
The new episode of my free newsletter Strategy in Three Minutes is live! Today’s topics: 1.…
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Annual Budgeting Is a Pricey Illusion – Time to Dump It for Good
I believe there is a much better and faster way to save our planet from global…
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Annual Budgeting Is a Pricey Illusion – Time to Dump It for Good
Autumn has arrived, and companies worldwide have kicked off their annual round of that tiresome, pointless,…
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You call it efficiency. They call it betrayal
Episode 11 of my free newsletter Strategy in Three Minutes is live. In this episode: 1.…
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What strategic mistakes has Nike made?
The company clearly needs a new strategy, and urgently: the previous one has led to serious…
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10 strategic lessons from Nike’s CEO dismissal
June 28th, 2024. Nike Q2 24 financial results. 25bn of market cap lost in a day…
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Strategy in Three Minutes
Surprised man looking at store receipt after shopping, holding a paper bag with healthy food. Guy…
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Once Trusted, Then Ousted: Customers Have Fired Nike’s CEO
On June 28th, Nike had its worst day in the stock market since going public in 1980. On…
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Once Trusted, Then Ousted: Customers Have Fired Nike’s CEO
What strategic lessons can we learn from John Donahoe’s dismissal? “June 28th, 2024. Nike Q2 24 financial results. 25bn…
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Guess the future? No, create it.
The ability to predict the future is not among human virtues. Instead, we are endowed with…
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The Three Horizons: Stay Ahead of the Curve
“The best way to predict the future is to create it.” The statement is attributed to…
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You have a strategy? It will fail.
“The best way to predict the future is to create it.” The statement is attributed to…
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Use the Three Horizons method to stay ahead of the curve
The Three Horizons At any given moment, we live on three-time horizons. Horizon 1, or H1,…
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Stay Ahead of the Curve: Glimpse Into the Future of Your Industry
“The best way to predict the future is to create it.” The statement is attributed to…