Knowing what to start is smart. Knowing what to stop is genius.
Everyone knows that strategy is about choosing what not to do. Few know how to choose. Let’s look at the task using product examples.
Normally, a product or a business unit comes under consideration for discontinuation in two cases:
1. The company lacks the resources to continue it, or
2. It stops being profitable
The resource situation is always unique. However, profit is a misleading indicator in this case.
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