We talk a lot about market shifts, competition, and disruptive tech. But what if the biggest risk to your strategy isn’t out there — but you?
One of the most overlooked cognitive biases in business strategy is the belief that we’ve already become the leaders we’re meant to be. That our thinking, values, and priorities are more or less fixed. This illusion quietly erodes strategic clarity and blinds us to our own evolution.
In this piece, I share how this illusion shaped (and nearly broke) my thinking as a CEO — and why embracing constant change in ourselves is just as important as tracking trends in the market.
If you’re curious about paradoxes in business strategy or interested in contrarian views on business strategy, this one’s worth your time.
👉 Read the full article in my newsletter or on my website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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